Live from the DSE 2019 show floor, Joe Kunigonis, Vice President of Managed Services and Network Operations of Gable discusses industry trends and the best tips for a successful digital signage deployment.
Watch for 6 tips in less than 6 minutes! (Topics & timestamps included below)
PLANNING A DIGITAL DISPLAY NETWORK (0:07)
When planning a digital display network, it’s important to understand what you want to accomplish. These goals will help you design your network, gauge its functionality, and measure its success. Start by defining if your network is media-driven or informational, one-to-one or one-to-many, and how the hardware interacts with software.
CONTENT STRATEGY IN A DIGITAL SIGNAGE WORLD (1:00)
Developing a content strategy is crucial to stand out in the digital signage world. Defining your audience and recognizing how your content will be perceived means considering human interactions to emotionalize content and create exceptional experiences.
DATA. DATA. DATA. (1:37)
The physical built world is being integrated into digital platforms. Camera-based analytics, geofencing, and polygon properties are gathering data to give us a better understanding of how to communicate. Breaking this collection of data down will determine how your audience is defined throughout different times of the day.
PROGRESSION OF THE SIGNAGE SPACE (2:18)
Traditional signage is moving into the digital world and the lines between online, mobile, and digital signage are being blurred. Companies with different backgrounds and specialties are teaming up to standardize networks in order to take the next step forward in deploying content in a functional and meaningful way.
DESIGNING & MANAGING A DIGITAL SIGNAGE NETWORK (3:08)
Having a clear understanding of what it takes to manage your network means asking yourself, what function is the network going to have and what am I trying to achieve? Designing and managing a digital signage network has a lot of moving parts – industry partnerships help set clear expectations on how they will ultimately work together to deliver a successful digital signage deployment.
INDUSTRY GROWTH, PARTNERSHIPS, & COLLABORATION (4:43)
In this consistently growing industry, it’s paramount to be aware of and involved with other industry leaders and partners. From hardware and software applications to content, data, and networks, we stay on top of the discovery of new technology and strategies, effectively developing, activating, and managing digital signage deployments across the nation. We work with our clients to understand their businesses and develop strategies that prioritize their goals and elevate their audiences’ experiences.
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