This year, at the Global Gaming Expo in Las Vegas, the King of ‘Rock n Roll’ was selfie-ready and enticing attendees to jump in on the fun with him at the Gable booth. In collaboration with Acquire Digital, this immersive and interactive content was created to showcase the effectiveness of ‘gamified’ content, and how it can level-up consumer engagement.
This type of interactive content has gained a lot of momentum across the leisure and retail industries, with no slowing down in sight. With an appetite for a more dynamic approach, gamified content taps into the basic instinct for humans to “play” and has proven to be a way to provide real value to consumers and a positive digital experience, as well as having the benefit of building brand awareness, customer loyalty, and profitability.
“With the ever immersive and addictive world of gaming and the increasing widespread adoption of mobile technologies, it’s no wonder ‘Gamification’ is making waves. Increasing amounts of companies, designer brands, and labels are recognizing the positive gains to be made from employer engagement to increased customer interaction, increased profits and customer loyalty… the ‘Game’ really is on”
Tina Barton – Digital Public Engagement Manager, Acquire Digital
Interactive content provides a way for brands to build relationships with their target audience and influence their decision-making process. This opens the door for brands to reach and engage their audience in a fun environment.
When it comes to creating engaging interactive content, the opportunities are truly endless. If you’re ready to collaborate on your next project or just looking for more information, feel free to contact us.
